Forging a Legacy in Appalachia
In the rugged landscape of Southwest Virginia, a new legacy is emerging, not from the remnants of coal mining, but from the aspirations of its youth. At the age of 84, Don M. Green transcends his roles as a former banker and published author, earning the title of “believer-in-chief” among a generation of students in Appalachia. Operating from his modest office at the University of Virginia’s College at Wise, Green heads the Napoleon Hill Foundation, dedicated to imparting timeless principles of success to high school students throughout the region. His flagship program, Keys to Success, has positively impacted countless students, offering not just educational content but also a beacon of hope for their futures.
A Journey Rooted in Resilience
Green’s narrative begins in Stratton, Virginia, a small town in Dickenson County. Born in 1941 as one of five siblings, he was raised in a family that epitomized perseverance. His father, a coal miner who suffered a debilitating injury, refused government aid and instead built a coal-hauling business while recovering. This environment instilled in Green a strong sense of resilience. “I learned early on that when life knocks you down, you figure out how to stand back up,” he shared during an interview on the “Matt Sweeny Show.” His mother, raised in a large family with limited formal education, emphasized hard work and self-sufficiency, making education a critical part of their lives. As a teenager, Green not only earned money mowing lawns but also ran a backyard zoo, showcasing his entrepreneurial spirit even at a young age.
A Unique Career Path
Green’s entry into the professional world was unconventional. He started as a debt collector for a finance company but quickly rose through the ranks due to his determination and problem-solving skills, becoming the youngest branch manager at Time Finance in Indiana. Upon returning to his roots, he took on the role of Vice President at First State Bank in Norton, later transforming Black Diamond Bank into a profitable entity before its sale in 2000. However, banking was merely a stepping stone for Green. He ventured into business, real estate, and investments, achieving financial independence along the way. “I’ve always believed that money is a tool,” Green remarked, “but it’s what you build with it that matters.”
Championing a Global Philosophy
Napoleon Hill’s seminal work, “Think and Grow Rich,” published in 1937, has sold millions globally and is renowned for shaping personal development literature. In 2000, Green became the executive director and CEO of the Napoleon Hill Foundation, tasked with preserving and promoting Hill’s influential work. One of his first initiatives involved relocating the foundation’s headquarters to Wise, reinforcing his commitment to the community. Recognizing the impact of Hill’s principles, Green sought to introduce these ideas to local students, leading to the creation of Keys to Success. Initially offered as a credit course at the University of Virginia’s College at Wise, the program has since expanded to high schools across Southwest Virginia, supported by various local partners.
Transforming Education and Opportunities
To Green, Keys to Success represents more than just an educational course; it is a cultural movement aimed at empowering youth. His ambition is to reach 1,000 high school students by the end of 2027, with already more than half of this goal achieved. “This isn’t just about teaching business principles,” he emphasizes. “It’s about helping young people believe they can build something right where they are.” The curriculum equips students with essential life skills, including goal-setting, accountability, and a positive mindset, which local employers have noted as significantly beneficial.
Investing in Future Generations
Students from various school districts in southwestern Virginia participate in the Keys to Success program. Green is dedicated to ensuring that those who complete the course and enroll full-time at UVA-Wise receive scholarships to further their education. His initiatives have successfully generated over $4 million in scholarships and endowments. Notably, in 2022, he facilitated a $2 million scholarship partnership between the Napoleon Hill Foundation and the University of Virginia. “When you invest in a student,” Green states, “you’re not just helping that young person. You’re uplifting an entire family — and a community.”
A Legacy of Principles and Actions
In 1995, Green played a pivotal role in erecting a historical marker for Napoleon Hill, emphasizing the author’s significance in the region. Green’s personal philosophies, inspired by Hill, challenge students to take action and pursue their goals with vigor. His quotes serve as motivational reminders: “Rich people read while poor people watch TV,” and “If you want to be successful, don’t wait on opportunities. Go search for them.” These maxims are delivered with a practical Appalachian wisdom that encourages students to think, ask, try, and rise.
A Global Ambassador for Success
Beyond educational initiatives, Green is a prolific author and editor of works inspired by Hill, including “Napoleon Hill: My Mentor, Your Millionaire Mindset.” He has recently completed his eighth book and travels internationally to negotiate licensing deals for Hill’s works, expanding their reach to diverse audiences worldwide. His commitment to education extends to organizing events that connect students with prominent figures in the space industry, fostering interest in science and technology among the youth.
Innovative Projects and Community Impact
Green’s ambitious projects reach beyond Earth; he recently collaborated with Astrobotic to place Hill’s “Think and Grow Rich” on the moon, utilizing advanced technology to preserve this literary work. This initiative includes a limited-edition necklace featuring micro-etched versions of the book, symbolizing the enduring impact of Hill’s teachings. The necklaces serve as both art and a reminder of the convergence between legacy and innovation.
A Lifelong Commitment to Service
As a dedicated civic leader, Green is involved in various community organizations and has received numerous awards for his service, including recognition from multiple Virginia governors. His contributions to the University of Virginia’s College at Wise have been acknowledged by Chancellor Donna P. Henry, who praised his unwavering support for the institution. Yet, it is the heartfelt letters from students and the positive changes in their lives that truly define Green’s legacy. “Helping other people gives us happiness,” he reflects, emphasizing the deeper fulfillment derived from service.
Embodying the Cosmic Habit Force
Green embodies Hill’s concept of Cosmic Habit Force, which suggests that consistent thoughts and actions can shape one’s destiny. His life is marked by a commitment to building positive habits that lead to impactful change. Green teaches students that success goes beyond mere words; it requires providing them with the tools to achieve their goals. In a region historically defined by coal mining, Green is nurturing a new generation capable of envisioning and achieving their dreams.
